This kind of nonsense brings new meaning to the term "shooting yourself in the foot". You would have thought that the catastrophic brand damage OCZ's took when they pulled this crap with the Vertex 2 would have served as a potent cautionary tale to any 3rd party SSD manufacturer looking to cheat their customers with this sort of switch. I guess they're slow learners.
It's getting to the point where purchasing an SSD from a non flash supplier (intel, samsung, micron, toshiba) is just asking to be ripped off. Between stories like this and stories like the one in the link below, third party SSD vendors are literally killing their own market and will have no one to blame but themselves for the fallout.