Report: TiVo and DVR's don't hurt television ads



I just posted the article Report: TiVo and DVR’s don’t hurt television ads.

Just because you can skip commercials with a DVR or TiVo doesn’t mean you don’t absorb the message, according to a study from Duke University.

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“the study found no significant difference in buying behavior between homes that use TiVo and homes that don’t”

Maybe it’s because people just don’t watch the commercials. Having a DVR or TiVo has nothing to do with it.


yeah, who watches ads anyway?