Report: TiVo and DVR's don't hurt television ads

vbimport

#1

I just posted the article Report: TiVo and DVR’s don’t hurt television ads.

Just because you can skip commercials with a DVR or TiVo doesn’t mean you don’t absorb the message, according to a study from Duke University.

Read the full article here: [http://www.myce.com/news/report-tivo-and-dvrs-dont-hurt-television-ads-29392/](http://www.myce.com/news/report-tivo-and-dvrs-dont-hurt-television-ads-29392/)

Feel free to add your comments below. 

Please note that the reactions from the complete site will be synched below.

#2

“the study found no significant difference in buying behavior between homes that use TiVo and homes that don’t”

Maybe it’s because people just don’t watch the commercials. Having a DVR or TiVo has nothing to do with it.


#3

yeah, who watches ads anyway?