Report: 2011 box office sales decline due to 'post-Avatar effect'

vbimport

#1

Report: 2011 box office sales decline due to ‘post-Avatar effect’.

[newsimage]http://static.rankone.nl/images_posts/2011/06/JMRSLg.jpg[/newsimage]The success James Cameron's 3D blockbuster "Avatar" enjoyed in theaters becomes doubly apparent when you measure the performance of other 3D fare against it and consider research group IHS has included the film's title in an almost-scientific term to describe just why this year's total box office sales are down year-over-year. The "post-Avatar effect" may not sound like something you'd see in a medical journal, but as an explanation for a foundering global theater biz it makes perfect sense.


Read the full article here: [http://www.myce.com/news/report-2011-box-office-sales-decline-due-to-post-avatar-effect-46549/](http://www.myce.com/news/report-2011-box-office-sales-decline-due-to-post-avatar-effect-46549/)


Please note that the reactions from the complete site will be synched below.

#2

Avatar was on a whole other level for the 3D technology employed and the production values compared to most movies.

This year there’s a few movies that look interesting but I am pretty sure the next HUGE movie will be the Hobbit next year and it will take 3D to a new level with the new 48 fps technology. Can’t freakin wait.


#3

I’ve watched 4x movies in the theatre in the last 3 weeks …

Before that, i watched 1x movie in the previous 6 months (inception), similarly for the 6 months prior to that.

“Post-Avatar effect” is technically the truth, but also not the whole truth … the full truth is “unoriginal, uninspired, storylines substituted with ‘3D enhancement’, mass-produced rubbish churned out post-avatar effect”.


#4

Lousy movies means lousy audience numbers. How many movies released in the last year have you really wanted to see on the big screen (or at all)?


#5

[QUOTE=philamber;2592293]Lousy movies means lousy audience numbers. How many movies released in the last year have you really wanted to see on the big screen (or at all)?[/QUOTE]
5 … in the last 13 months …

3 of the aforementioned in the last 3 weeks :wink:


#6

[QUOTE=philamber;2592293]Lousy movies means lousy audience numbers. How many movies released in the last year have you really wanted to see on the big screen (or at all)?[/QUOTE] 2


#7

Watched “Hall Pass” on DVD the other day…Man it was funny!!!