Just a suggestion...
The "Asus DVD Burner/Pioneer DVD Burner" Forum should be renamed to "Pioneer DVD Burner/Asus DVD Burner" - since many more people will be scanning down the list of Forum names for "Pioneer".
The brands are listed in alphabetical order. That's why Asus comes first.
Yes, but there are reasons for not using alphabetical order:
Pioneer makes the drive, Asus just markets it with their name on the faceplate.
More people look for the word "Pioneer" and don't see it on first glance - such as the poster of the thread http://club.cdfreaks.com/showthread.php?t=175384 who would get more help if he had seen the Pioneer Forum.