No i'm not talking about renting. I'm talking about replacing the sale Blue-Ray/DVD with the sale of SD cards with the movie loaded onto them. You never insert any thing. You would sell it in a case like a movie but it would just have a SD card in it. Then instead of a Blue-Ray player you would have a player with 32 SD card slots and movies that are plugged in can be watched.
And selling them in a case not filling up flash would make it easy to get all the none tech people to understand and use it.