Not quite as cheap as the Sony credit card deal but definitely less hassle, Go to
http://www.kmart.com/shc/s/p_10151_10104_018W963975110001P?aff=Y&sid=KAx20050801x13xSlickdeals
and select the item and then when prompted fill in the following coupon code:
AK10OFF7
add $6 for shipping to the discounted price to get $366 shipped.
Not a bad way to add a blu-ray player to your setup, especially considering the price-gouging that is going on with all of the other options.