Protecting Rights Managed Content on DVD?



I am new here, so please bare with me…

I am wondering how would one go about taking Rights managed content, burning it to DVD, but from there, the disc could not be duplicated.

Many companies like EMI, BMG, Corbis, they dont want their downloadable goods (from their websites) being pirated, especially the high quality/great clarity goods.

How would a person or a company, provide right managed content to its users via download from their site, so the end user can either view/listen to it on their computer OR rip it to disc and NOT be able to burn it again, from either the site or the Disc. Like a one time burn application.

I appreciate anyone and everyones help on this.