sorry for the reposts!
anyways i loaded the drive into a usb adapter and put it in safe mode, loaded windows and started the firmware upgrade. the upgrade never ends! the drive stops flashing but the upgrade program just keeps going, never stops until you stop it (i stopped it after 5+mins).
So when hooked upto the SATA interface, it freezes the PC, when hooked up via USB, the flash program never ends.
if there’s no way to fix this ill have to RMA, it’s a brand new drive!