Problem with DVD Drive Philips PCDV5016 (rebadged LiteOn SOHD-16P9S)

i got this drive a while ago (Philips PCDV5016 (rebadged LiteOn SOHD-16P9S))
and with mo reason suddenly the drive stops responding
it has the power on but no bios recognition and tray will not open
is this fixable by any tool
i guess it’s a firmware failure
can any one help about this