Apple has been more of a ‘new-religious’ movement with participants not even wanting to listen to facts. One musician I spoke to actually only looked at Apple hw/sw products.
Naturally I said that he should focus on the creative side, what he wanted to achieve musically and let that decision determine what had to be purchased and/or used, but oh no… MAC first, then creativity.
That was pretty much how it was all over, luckily it did change over the years and today you find the same casual user on this format as on any other.
As far as I see it, The trouble is caused mostly by total cost of ownership where Apple users had to fork out substantially more than others for both main devices, peripherals and more often than not software as well. High quality they said… Imo absolute rubbish, no better than anything else, not more secure, only used to be uninteresting as a target.
Now however, there are more than enough users and so say hello to the bad guys 
It is not worse, compared to Windows 10 (too much surveillance)
, it may be preferable
, but it is still just a logo.
Responsible they say
. What is so responsible about releasing a new iPhone too often. True responsibility would mean making your customer’s investment a good one, at least considering the price tag.
The entire general Phone hype is gone, and Apple users do not want to pay more, than Android users. Why should they? Divide the price of an iPhone by two or so (the years you will have it before the next iPhone generation is ready) and you get a pretty expensive result… 