Blu-ray will probably win this battle. Sony has a large movie business to push the new format with and content is the reason why a format wins. I don’t care what format wins; they both have copy protection as the number one feature so until someone breaks it I probably won’t bother with either. I won’t pay for anything from Microsoft if I buy a game system after whatever Nintendo puts out it would have to be a Sony machine but I won’t buy it at launch and I won’t pay the retard launch tax. The real problem here is Microsoft is going to raise the price of the xbox360 so it won’t look cheap compared to the Sony machine, and that will help Microsoft make a profit (some day) on their video game business, and the last thing I want is Microsoft to take over another business. And you stupid people who think Microsoft is a good company and not doing anything wrong just WAIT till you buy an upcoming computer that ONLY runs Windows Vista. Microsoft wants to turn your PC into a console (or cell phone) only they control. Microsoft has the backing of AMD and Intel, and thanks to the way corporations run everything now no one will stop them. If you want to run Linux you can do it on a PC that costs 2x more then the Vista PC and at some point you won’t be able to find a computer that won’t be locked to some Microsoft product just like you can’t use that cell phone with another carrier. PC = Cell Phone = Game console, Microsoft will get paid every time you scratch your digital ass.