Yeah, because every game pirated, is a lost sale! Or is it every other game...or every 10th game. It's NOT lost revenue if people had no intention of purchasing, or financially were unable to purchase, the games they allegedly pirated!
Reminds me of Crytek, whining because Crysis didn't do so hot because of piracy. Lessee...the game needed 3 times the computer power the average gamer had at the time, AND the game simply wasn't all that great! I know, I bought it for my son on his birthday, and it's been collecting dust ever since the week or two after!
My household has probably close to 500 PURCHASED games between myself, my two sons, and our PCs and consoles, multiple copies on same platforms as well as multiple platforms, accumulated over the years, of course. I swear if they don't stop crying wolf about revenue 'lost' to piracy, I might just decide to lend a hand and contribute to that big ol' lost pile of money that's somewhere in the land of make believe.