[COLOR=black]TOKYO (Reuters) - Consumer electronics maker Pioneer Corp (6773.T: Quote, Profile, Research) said it would fall into the red for the fourth straight year on costs to scrap production of plasma displays as it rejigs its strategy in the cut-throat flat TV market.
Pioneer is expected to now turn to Panasonic brand maker Matsushita Electric Industrial Co (6752.T: Quote, Profile, Research) to supply it with panels for its plasma TVs, thereby allowing it to focus on design and marketing and save on production costs.
Pioneer is the world’s fifth-biggest plasma TV maker, but it has been struggling to compete with larger rivals such as plasma industry leader Matsushita and LG Electronics (066570.KS: Quote, Profile, Research), which can leverage economies of scale.
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Pioneer make the best Plasma displays I have seen. Clean, crisp, clear. Might have to go out and get one before they all go.[/COLOR]