Philips will start to show video ads in smartTV menu – advertisements based on TV usage planned as well



We’ve just posted the following news: Philips will start to show video ads in smartTV menu – advertisements based on TV usage planned as well[newsimage][/newsimage]

Owners of Philips smart TVs will start to see advertisement videos in the menu of their smarts TVs. Later, the ads should also be shown before smart TV apps are started. Ads will first differ based on country and time of the day but in the future they should be personalized based on viewing behavior. Besides Philips also Samsung and other TV manufacturers are working on similar functionality.

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A good reason not to buy a smart TV.


Sorry, but except for some of the cheap no name stuff out of China, pretty much all of the 2017 TVs will be smart.
I tell my more tech savy customers to ignore the smart features of their TV and to get a cheap Netbook with HDMI and use that instead.
Sadly, that big Netflix button in the centre of the remote has too much appeal and is too easy to use. Have also found that the word “Privacy” is utterly beyond the comprehension of anyone under the age of 40! In short they just don’t care and can’t be bothered to care.


TP Vision spokesman Paulo Lopes explains, “we know a lot about the viewing behavior such as the channels that are watched and the apps that are used. This allows us to make the advertisements more relevant. Advertisements have to be relevant to be less annoying.”
First off, I DON’T WANT THESE CORPORATE SOCIOPATHS TO KNOW ANYTHING ABOUT ME AT ALL!!! Second off, someone will find a way to block those ads, I guarantee it. Third off, if you want to make ads “less annoying”, try making them less repetitive (if I didn’t buy the product the first time I saw the ad, I’m probably not going to buy it the 100,000,000,000,000,000,000,000th time), even if that means (GASP!) showing fewer ads. Sometimes, less is more.