We’ve just posted the following news: Philips will start to show video ads in smartTV menu – advertisements based on TV usage planned as well[newsimage]http://www.myce.com/wp-content/images_posts/2017/01/myce-philips-tpvision-2013-model-95x75.jpg[/newsimage]
Owners of Philips smart TVs will start to see advertisement videos in the menu of their smarts TVs. Later, the ads should also be shown before smart TV apps are started. Ads will first differ based on country and time of the day but in the future they should be personalized based on viewing behavior. Besides Philips also Samsung and other TV manufacturers are working on similar functionality.
Read the full article here: [http://www.myce.com/news/philips-will-start-show-video-ads-smarttv-menu-advertisements-based-tv-usage-planned-well-81345/](http://www.myce.com/news/philips-will-start-show-video-ads-smarttv-menu-advertisements-based-tv-usage-planned-well-81345/) Please note that the reactions from the complete site will be synched below.