When we make fun of, trivialise, express shock or amazement and other niceties when we see immorality, it is akin to placing those who are immoral above us, begging them not to be bad. When we see a paedophile raping, do we opined, 'This person is doing something I don't think we should allow" or such similar 'social gracing"? We clobber the bastard if it is possible. In these so-called modern days, we have lost our morality and in fact cast it to the category of 'medieval". It is not for morality is not your finger-pointing, hallelujah clap-trap of the so-called religious. It is not being 'goody-2-shoes" either. Morality is what is benevolent to all and what brings the joy of existence. It is what gives us evolution. It is also immoral to be religious, believe-it-or-not for religion is not for instilling in others [i.e finger-pointing], it is for instilling within ourself. It is being the good example and it does not matter if others are not so. Nor do we need to say so. For morality is also humility and is evolution-in-progress. You don''t want morality, your body will react. You cannot take pills or pay for expensive surgery if you are heartless and have cardio-vascular problems. You need to 'have-a-heart" first. This does not mean that when we see immorality, we don't do anything. We must finger-point immorality, not so much to change the immoral, for they have their own evolution/devil/wrong to cater to, we finger-point to tell those who will listen because they are interested in the truth. To do that effectively, we should not be nice about it. Tell it like it is. These money minded twats have more than collecting perpetual money in their agenda. They want to damage people in the process too. Talk about how advertising, with their loud band bangs and flash-a-scene-a-second damages us. Their psycho-crap of trying to make an advertisement linger within our psyches long after the advertisement is gone and how they reinforces/"refreshes" it when the effects of the adverts start to fade. Talk about the immorality and don't hold back. These are mere thieves and crooks hiding behind 'democracy" for you cannot have democracy without morality. That is like giving voice to the crooked only for life degenerates automatically. It is not only easier to be devolutionary than evolutionary. Degeneration happens automatically whereas re-generation takes effort. Especially moral effort. These so-called 'entrepreneurs", advancement of mankind through technology, etc are mere thieves and cheats masquerading as offering great choices. How would you feel if you are actually given the choice of feaces and cooked food in a restaurant menu with pictures? You would what? That should be your first reaction when you see some crap like this Philips patent attempt. Understand tha morality is not about something old-fashioned. That perception is a reaction through eons of religious clap-trap. Morality is what is really, really beneficial to us. Like oxygen but not too much or else oxidation starts.