He speaks the truth and as they say in the media, "Its the Sign of the Times". If you embrace "piracy" as way to promote, those who can afford buy.
Especially in these economics times. Another article here reports that the box office numbers are down but not everyone can afford to take the family out everytime there's a new movie. Add the cost of food/refreshments and ouch! Personally speaking, if I see/hear (experience) a work of art I really like I feel obligated and compelled to support that artist. And if I have the funds to do it it's a done deal. Sometimes we have to try the milk before we buy the cow. It's as simple as that.