Quite right there, however with movies it just takes a few changes to the menu structure and re-encoding to make it available in another format. It is more tedious for Game manufacturers as they must reprogram a portion of their work to make it compatible with another sonsole as well recompile it. If they can do it, then the movie industry will have no problem with two formats. Unfortunately, if anything costs the movie industry even a small bit, they will put up a big fuss. For rental stores, all they would need to do is put out a single disc case for each title as before, however when one picks up a movie to rent, all the clerk has to do is ask the customer if they own a DVD, Blu-Ray or HD-DVD player and then take out the movie disc from the appropriate selection.