Hmmm... hadn't noticed them at Best Buy. But I have noticed it in other stores as well. And I think the big difference is, Best Buy has always used this practice to some extent. I remember the RIAA trying to sue them for selling the last Backstreet Boy release at $ 9. However the difference is in that it's now with more than just one or two new releases. It's quite common through out the store. That's the thing I noticed. It went from a small percentage of releases, to loads of CD's through out. So I'm not exactly counting the rather standard practice you talk about. These aren't just heavily advertised new releases anymore... these are standard releases from lesser known bands. Pete Yorn's last CD... $ 6. Black Rebel Motorcycle Club's last CD $ 6. These aren't going to draw in the crowds you're speaking of. I just picked up several CD's (not new releases) from Amazon.com as well. They have loads of CD's for $10.99. I mean I could go through store by store and let you know how all the prices have dropped steeply. Hell even FYE, the local shop is now selling CD's for around $ 13... which may not sound like that good of a deal. But remember not two years ago most of their CD's were $ 18+. So yes, prices are dropping. Sure some of it is encouraged by the practices Best Buy has been doing for years... but the prices are dropping none the less. I guess if you don't want to see the change that is every where around you, you can wear the blinders. But the change is there... like it or not.