Optiarc ad 7200s isn't recognizing DL media

I just bought a 25 pack of Memorex DVD+R DL 8Xs from Microcenter and when I put in a disc every piece software says nothing is installed. Is it not recognizing because of the brand? I’ve got the latest firmware installed but it didn’t make any difference. It does recognize Verbatim DVD+R.

Its crappy media mostly.

Download Imgburn and try with it.

Yep it was the media, I bought a 50 pack of verbatim and they work perfectly.