Oppo primarily sells only direct, they spend exactly zero dollars on marketing and sales. Consequently the price does not vary or ever come down, $500 is a rock bottom price. The upside is that they hold their value on the used market. The previous BDP-83 is still bringing $350-375 used.
We used to say that if you could find a player that has the same features and performance at a better price, buy it. But the BDP-93 has so far exceeded every other player that it's now the case that you can't get the same performance and features at ANY price.
But the real value is in Oppo support, which is unmatched in the industry. Emails are usually answered within hours, the phone is actually answered and the 30-day return policy is never questioned. When repairs are needed, a 24hr turn-around is common. Oppo still supports every player they have ever made. Out of warranty repairs are a flat fee, usually around $60.
Oppo is a cult, and we drink the koolaid.