Why Blu-Ray won’t have the same success as DVD 1. Online streaming. Unlike the US, most countries have high speed, with many ISPs competing for customers. As storage and bandwidth increases, this becomes a viable option. Xbox360 with Netflix or Roku is a good start. 2. DVD is “good enough”. When DVD came out, there were many improvements over VHS. Everyone had a TV and only needed a DVD player to enjoy those improvements. Blu-ray has a harder time since an HDTV is required and the quality improvement isn’t as large a jump. 3. Competing technology. Only speculation, but a disruptive startup could begin a company that causes plastic discs to fail. 4 gig USB keys are $15, 500 gig hdd’s are $50…and those aren’t even bulk purchase prices. Kiosk’s could allow you to “rent” a movie onto a specific USB key or purchase the movie online copy it to a hdd. Use your imagination, but there must be a better way than plastic discs now.