I think this is a good idea, and a good step in the right direction, except for a few things: Still too expensive, although I believe prices will come down with competition. Still too restrictive. You can't copy from one computer to another. What happens if my computer dies, I lose all my music? All in WMA format. I don't have a player that plays WMA. Also the player has to be DRM compatible, which most aren't. Limited number of transfers to portables. What kind of a stupid idea is this. I saw one song which only allowed 3 transfers to a portable device. If you are like most you cycle your play list on your portable often, this is crazy. Anyway, it is a step in the right direction, but still not the service which will take off like crazy. I am sure that is coming.