Older DVR owners are more likely to skip ads

I just posted the article Older DVR owners are more likely to skip ads.

Currently thirty percent of the Americans, aged 12 to 64, own or subscribe to a TiVo or DVR service. Everyone says they don’t like ads, but according to Mike Vorhaus, senior VP managing director of…

Read the full article here:  [http://www.cdfreaks.com/news/14640-Older-DVR-owners-are-more-likely-to-skip-ads.html](http://www.cdfreaks.com/news/14640-Older-DVR-owners-are-more-likely-to-skip-ads.html)

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The young men group may not be skipping them but they are not watching them either.

I think that’s what Tim Stork meant when he said “young men could easily be mulit-tasking… Listening to music, texting, surfing the web and playing games are the reasons why young people skip ads less”.