NPD: Cord throttling 'bigger threat' to pay-TV companies



NPD: Cord throttling ‘bigger threat’ to pay-TV companies.

[newsimage][/newsimage]The threat of consumers cutting the cord on pay-TV services for lower-priced alternatives may have been overblown, revealed market research firm The NPD Group. Viewers aren't severing television subscription plans; they're just spending more and more time with on-demand video services such as Netflix and Hulu.

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