I'm not a Chinese and not in China. Average South Korean consumers pay more than US$1,000 on notebooks so they really don't shout for one that costs under US$400 though nobody knows for sure what will happen if such products are available at the same price domestically. Your suggestion's good but ship one million units instead of one.
You said you understand what the company is doing but have you even visited the Chinese site I mentiond above?
What's important in this is that notebook components have become so cheap due to some factors. Dell and HP have outsourced to China/Taiwan for some years like most Japanese notebook makers. That Chinese maker is just one of those that try on their own brand names. In some years, they are going to overwhelm mainstream and high-end computer and consumer electronics market worldwide.
Lastly, you probably don't know how much it costs to ship a notebook whether in a small box or a big box and what custom here is like for notebooks. It's not worth for a used notebook that costs under US$400. Maybe a US$1,900 Sony or Fujitsu that costs US$3,800 domestically. Small importers import used notebooks only when price differences are that big. I'm using a US$900 HP-Compaq notebook imported that way right now, much better than a new US$1,500 notebook locally available.