Just had an interesting conversation with an employee at Best Buy (I was on my way to lunch and decided to drop in just in case they had any Verbatims, which of course they didn't) We talked about the latest fiasco but wasn't aware, at least technically, about the switch. He told me "that would explain things" because he usually suggests Verbatim as the brand to go with. I asked if he gets any feedback from customers about the other brands and said the number of people coming in because discs no longer play have been "astronomical" lately. Most of the discs of course are Memorex but even already he's been getting a ton of Verbatim Valuelife series back from SEVERAL different customers because they just won't burn right. He thinks it's at the point right now where failure rates are REALLY starting to show on the cheaper media brands. He told me he even had a guy break down in tears because the DVD of his son (who died a month ago) would no longer play (he taped over the mini DV tape). He tells most people to try a data recovery place but "9 times out of 10" the customer is back because the disc is just unreadable, and all he can do at that point all he can do is shrug his shoulders and say "sorry". Well it sounds like the "It'll do" mentality is coming back to bite them. I just hope TY will hang in there!