Who cares if an article is claiming something contradictory. Are you going to believe some article you pulled off the net or are you going to believe WB themselves? You can always find BS articles on the net. WB has stated they will not be focusing on this side of BD and until we hear something different that is exactly what I will expect to see.
As for WB and thier move to diss HD DVD, you can bet your a** that they are second guessing that move every time a weekly sales figure for Blu Ray gets announced. Having two formats was supposed to be the thing that was keeping sales down and they were expecting sales to increase dramatically once one of the formats was out of the picture. To say that hasnt happened would be a massive understatment. With HD DVD being far more friendly format towards current SD DVD costomers again you can bet your a** that they are second guessing thier choice to go with Blu Ray every day of the week and twice on Sunday.
I think its safe to assume at this point that at the very most HD will be a niche format. Given it will be a niche format that see’s sales far above what previous niche formats like Laserdisc have seen. Still I honestly cant see Blu Ray ever getting above 25%-40% of the market. SD DVD will remain the dominant format until they release the next format like 6-8 years down the road. You can bet the studios wont make the same mistake again and it will be a single unified format. By that time HDTV’s should be in the majority of US, Japanese and European homes.
Dont let the studios or HD junkies fool you. They have tried convincing everyone that SD DVD’s numbers have been going down and that the format is in decline. That is an utter fallacy. Hollywood shipped 1.7 billion discs in 2007, about 30 million more than in 2006 and the total SD DVD base in 2007 increased to 90 million in the US, up 2 million from 2006. Thats right SD DVD grew by more than Blu Ray and HD DVD’s total numbers combined and that is of course after losing those people to Blu Ray and HD DVD. Yes overall profits were down by 3% but that can be attributed to lower SD DVD prices, the million people who left SD DVD for HD and the bad situation with the economy. Hell it could be nothing more than a natural fluctuation of the market and could even be attributed to the quality of the films released in 2007 compared to other years. Regardless, the 3% drop absolutely does not reflect a problem or overall decline taking place in the SD DVD market. On the contrary SD DVD is still doing amazingly well, is still growing and once you factor in the sales for HD, there was really no decline at all this year, just a small shift of some of the money being made. The studios and HD people are trying to twist the numbers to mean something they dont.
The bottom line is SD DVD is here to stay and Blu Ray’s chances of ever taking over the reigns from SD DVD are about as slim as slim can get. HD DVD would have had a much better chance at achieving a larger market share. That isnt even speaking to the fact that Toshiba has thier Super Upconvertion players soming out this year and those are only going to blur the line between HD and Upconvertion just that much more and is only going to hurt BD’s chances just that much more.
The studios and companies did this to themselves and they will have to live with niche status unti; next time around and again you can bet they wont make this mistake again.