If 2007 was the year of video technology, 2008 was the year of the view. In July 2008, online video viewership reached more than 119 million people, more than 8.5 billion streams, and nearly 3 hours of viewing per user in the U.S. alone, according to Nielsen Online. Notably, the number of streams increased dramatically from less than 6 billion streams, and the time spent viewing increased by 33% per viewer since January. Additionally, according to ABI Research, the number of U.S. consumers watching video streamed through a browser nearly doubled between September 2007 and September 2008, growing from 32% to 63%.
More people are getting hooked on online video, consuming more streams, and spending more time doing it. Online video is finally a reality, ready to climb a steep curve of business model innovation, technology evolution, and consumer acceptance. Just as 2008 brought dramatic evolution to the video market, finally making good on a several-year-old promise, 2009 will bring even more successâ€”and challengesâ€”to the video industry.