Oh, and where are the cheap Blu-ray players going to be manufactured? Switzerland? The only thing being cemented in with Blu-ray is the feet of the consumer.
The other problem facing the optical disc is the form factor. Its physical attributes severly limits its versatitlity and hampers engineering new players and recorders as they have to be able to hold and drive a disc. Would you rather have a Sansa flash based MP3 player or a portable CD player and a backpack to hold your collection?
The only time I use an optical disc now is to watch a movie at the house. I can't remember the last time I wrote to one except that it was to give to a co-worker so he could watch the same movie and I could keep the original at home.
Then, they cut their own throats and make it against the law to transfer the info to any other medium. You might as well buy something that you can move around anyway you want in even very pocket sized devices.