this is a step in the right direction but as is usual with all branches of the entertainment industries, they have over-priced their product! for this step to be successful, the price definitely needs to be dropped to approx $7.50-$10 max! the industries are ignoring that customers already have to pay for a phone line, pay for an internet connection and pay for a computer (one off payment but still has to be bought). even after paying these bills, to pay a higher price for home watching than a visit to the movies i doubt will happen, but that being the case, as again is usual, the industries will take it to mean that the service isn't wanted, rather than their own fault for failing, as is typical in all things entertainment industries wise!!