MacrovisionÂ® Introduces RipGuard DVDâ„¢ to Dramatically Reduce Digital DVD Piracy
Combination of Macrovision Analog Copy Protection and RipGuard DVD creates worldâ€™s first analog and digital DVD content protection solution
SANTA CLARA, Calif.â€” February 15, 2005-MacrovisionÂ® Corporation (Nasdaq: MVSN), the worldâ€™s leading supplier of content and software value management solutions, today announced the worldwide availability of RipGuard DVDâ„¢ a digital rip-control solution for DVD Video. RipGuard DVD plugs the â€œdigital holeâ€ created by PC-based DeCSS ripper software, which allows millions of average consumers to make unauthorized perfect digital copies of copyrighted DVDs in mere minutes. These copies can be burned to inexpensive recordable DVDs or uploaded onto the peer-to-peer (P2P) networks. P2P downloads and the â€œrent, rip, returnâ€ of DVDs are an ongoing source of billions of dollars in annual revenue losses for the movie studios.
RipGuard DVD is a unilateral content protection system that is applied to DVD discs and requires no additional software or hardware to be incorporated into PCs, DVD players or DVD recorders. The combination of Macrovisionâ€™s analog copy protection technology (ACP) and RipGuard DVD provides comprehensive DVD protection for both major piracy threats faced by video content copyright owners â€” the analog and digital holes. RipGuard DVD is a technological solution that effectively protects a copyright ownerâ€™s rights. The Digital Millennium Copyright Act (DMCA) makes it illegal to attempt circumvention of such technological measures.