*NEW* Macrovision DVD protection



Macrovision® Introduces RipGuard DVD™ to Dramatically Reduce Digital DVD Piracy

Combination of Macrovision Analog Copy Protection and RipGuard DVD creates world’s first analog and digital DVD content protection solution

SANTA CLARA, Calif.— February 15, 2005-Macrovision® Corporation (Nasdaq: MVSN), the world’s leading supplier of content and software value management solutions, today announced the worldwide availability of RipGuard DVD™ a digital rip-control solution for DVD Video. RipGuard DVD plugs the “digital hole” created by PC-based DeCSS ripper software, which allows millions of average consumers to make unauthorized perfect digital copies of copyrighted DVDs in mere minutes. These copies can be burned to inexpensive recordable DVDs or uploaded onto the peer-to-peer (P2P) networks. P2P downloads and the “rent, rip, return” of DVDs are an ongoing source of billions of dollars in annual revenue losses for the movie studios.

RipGuard DVD is a unilateral content protection system that is applied to DVD discs and requires no additional software or hardware to be incorporated into PCs, DVD players or DVD recorders. The combination of Macrovision’s analog copy protection technology (ACP) and RipGuard DVD provides comprehensive DVD protection for both major piracy threats faced by video content copyright owners — the analog and digital holes. RipGuard DVD is a technological solution that effectively protects a copyright owner’s rights. The Digital Millennium Copyright Act (DMCA) makes it illegal to attempt circumvention of such technological measures.


yep macrovisions new “unbeatable” copy protection will probably be effective…for at least five or ten minutes after it is finally released.


Coming from Macrovision, their “copy-protection” probably involves duct-tape and handcuffs that are applied at the time of purchase.


I still don’t quite understand why you aren’t allowed to make copies of dvds that you purchased. A lot of these dvds have copyright crap on them. None of that “you own the license to use it, blah, blah, blah, crap” explanation.