NEW Macrovision Copy Protection Coming

vbimport

#1

From here: News.com

Content-protection company Macrovision is expected to release a new DVD copy-protection technology Tuesday in hopes of substantially broadening its role in Hollywood’s antipiracy effort.

The company is pointing to the failure of the copy-proofing on today’s DVDs, which was broken in 1999. Courts have ordered that DVD-copying tools be taken off the market, but variations of the software remain widely available online.

Macrovision’s new “RipGuard DVD” technology can prevent much of the copying now being done with those tools and can help bolster studios’ DVD sales even if it’s not perfect, company executives say.

“Encryption standards either work or they don’t,” said Adam Gervin, Macrovision’s senior director of marketing, “Now the cat’s out of the bag. (DVD sales) are going to be one of the main sources of revenue for Hollywood for a long time, so why leave billions of dollars on the table when you can do something about it?”

The company could be hard pressed to break into an arena of the content protection market that has historically been managed by companies or industry groups closely associated with the Hollywood studios themselves. However, studios have been deeply concerned by the failure of today’s DVD copy protection and might be willing to experiment with an alternative if it proves practical.

The original DVD copy-protection tools–called Content Scramble System–was developed by a technology coalition that included studio representatives and is licensed by a groupwith close ties to Hollywood.

A new coalition, which includes Warner Bros. and the Walt Disney Company as well as powerful technology companies such as IBM, Sony, Microsoft and Intel, is working on a new content-protection technology for next-generation DVDs. That technology called the Advanced Access Content System, which is not designed for today’s DVDs, is being designed to allow movies to be moved around a home though a digital network.

The group has said little about its progress since announcing the project last year, but companies involved have said they expect to have it ready in time for the first expected release of high-definition videos on DVD late in 2005.

Macrovision does have a longstanding relationship with studios, however. The company is responsible for the technique that makes it difficult to copy movies from one VCR to another, and it has updated that technique to help prevent copies of movies being made using the analog plugs on DVD players.

It’s using a new version of that analog guard to create copy protection for video-on-demand services, and will be included in new TiVo devices and other set-top boxes beginning later this year.

The company’s new product takes a different approach to antipiracy than it has taken for analog or audio CDs. Gervin said Macrovision engineers have spent several years looking at how various DVD-copying software packages work, and have devised ways to tweak the encoding of a DVD to block most of them.

That means the audio and video content itself requires no new hardware and isn’t scrambled anew, as is the case with most rights-management techniques. Someone using one of the ripping tools on a protected DVD might simply find their software crashing, or be presented with error messages instead of a copy.

Macrovision’s analog copy-protection business means that it receives pre-market versions of most major DVD players in order to test for compatibility, and it has been performing RipGuard DVD tests on these machines for months. As a result, the company says it is confident that discs encoded with its new product would be playable on all major DVD player brands and PC drives.

Gervin said that the technique would block most rippers, but not all, and could be easily updated for future discs as underground programmers find ways to work around RipGuard.

If adopted, the technology could be a welcome financial shot in the arm for Macrovision. The company has seen its revenues from DVD copy protection fall over recent quarters, and has increasingly been looking to other businesses to make up the shortfall.


#2

Gervin said that the technique would block most rippers, but not all
Yeah, nice one mate :). That basically means users who don’t know anything about copying protected media.

Im actually excited about this as well, excited to see how easy it is to copy. But I think that simple methods like DVD Decrypter will be completely ruled out, but I’m totally confident that AnyDVD will find a way around it in 2 weeks maximum of its release.:slight_smile:


#3

And what makes you think that Lightning_UK won’t have a new release out in 2 to 3 weeks that defeats this protection too. After all, it didn’t take him very long to knock off Sony’s new protection. That one caused people a few headaches for a couple of weeks but is now defeated by any of AnyDVD, Dvd Decrypter and DvdFab (and for all I know other rippers too).


#4

If they start of bye saying that some people will be able to copy it all it needs is the method to be made into one nice GUI and allmost everyone can copy it.

Ben :slight_smile:


#5

another joke…


#6

it’s all marketing. Macrovision is in the business of making $. They hope to drum up more business with a “new and improved” encryption method. Just go to the supermarket and see how many NEW products are out each year. The key is to generate interest in the product.

With the price of new DVDs in the $10 to $15 range, the average consumer would prefer to buy the product, rather than waste 1 hour working on the computer to backup the disc. Time is $.


#7

So what has happend to our right to back-up our Optical media? If the protection can read the data on the disk, then someone will always be able to get round it to get to the raw data.

\VH////
:slight_smile:


#8

I’m scared. Someone hold me. :stuck_out_tongue:


#9

Until they pay me to buy new standalone player, all the protections must work on older players.
I believe that Sony calls the new ARccOS “ARccOSâ„¢ by Sony DADC is the ultimate copy control for this format providing actual protection without interfering the entertainment experience”
http://www.sonydadc.com/products.copy.arccos.go

Actuall protection, but for how long?, hehehe. So what is new? yawn :slight_smile:


#10

What about ACP:

http://www.extremetech.com/article2/0,1558,1765126,00.asp

Will they start meddling with the mpeg2 stream as well? Ie. distorting it in order to mess up AGC circuits, like the old analog Macrovision protection?

Or is that something completely different?

I couldn’t find any straight references to DVD/ACP at Macrovision’s site (quick glance).

I’m afraid that they day they start destroying dvd playload data (i.e. movie content bits) through copy protection, they sounded the first death tolls of the original dvd format…


#11

I’ve been around computers for 25 years and everytime they come out with a copyprotection scheme something’s devoloped to bypass it. Same is going to be true for dvd. If you can play it on tv then there will be a way to copy it…History repeats itself.


#12

I still have problems with StarForce 3 and the newest Tagès. :frowning:


#13

Acording to their web site the structure protection works on 97% of DVD rippers, it is doubtful it will work on DVD Decrypter. They openly admit it isn’t 100%.


#14

Thats because it will never be 100%, ever.


#15

The thing is as the CCS encryption ( the main dvd protection) it’self is broken, Macrovision cannot stop DVD’s from playing in ligitamate dvd players even on a PC, For that Reason they cannot prevent DVD ripping.

It’s as simple as that really!


#16

If there is a method to update the backup protection then why they have not updated this for the other 3%.
And if 3% of the software can rip it. It don’t have to be cracket because it is cracket already.
And this DVD can’t be played on a Linux os the developers of Linux (which is allot over the world) will try to break this protection to.
bye bye copy protection. :slight_smile: :slight_smile:
heheeh


#17

Macrovision cannot stop DVD’s from playing in ligitamate dvd players

Why would they want to?


#18

Ragnarok666 never implied that, at all - you truncated his statement. You should have read: Because DVDs can be played, they can be ripped.


#19

Sorry it was a bit confusing.