Let me get this straight - they tested this software by someone sitting in a SKYFALL audience, using his handheld camera to 'film the film' (gag - what a waste!) and then the later playback was blocked?
(Considering this filming-a-film's horrible format, I'd think this would be a true blessing!)
So... what ELSE can be hidden in a soundtrack for subliminal uses? "Charge into a theater, use your guns!" I can't wait for defense attorneys to claim THAT - and it seems like Verance is proving this is its capability.
Gee - wanna make theater attendance REALLY drop?!!
Let's move Verance's claims from a trade-rag like VARIETY onto front pages everywhere and see what theater attendance is like, eh, theater chains?