Personally, if I bought an original film in DVD format, I will not hesitate to download the high def version of the same film. I will not pay extra high price for renting or buying Blu-ray films, not at all. I live in Hungary, in my country downloading film and music for private use is not illegal anyway (we pay very high copyright levy fee in the blank media prices for compensating) and I will not feel guilty if I paid earlier for the same film in SD version. The film industry made a very bad decision to choose Blu-ray instead of HD DVD, and they try to force us to pay the higher manufacturing costs. I wonder how long Sony can subsidies and compensate for those few companies which were convinced to bought expensive BD manufacturing lines. Industry sources indicates that BD50 manufacturing yields are terrible, one BD50 disc costs almost 5$ to produce, and Sony/BDA donates 3$ for each disc to make the disc price acceptable. LOL.