I say good riddiance to BR if they don’t want us to watch them they why should we buy BR drives and standalone unit??? I say go cd/dvd and live on and free. Stomp on those BR hypes…do that long enough and netflix will drop the BR and that would signal the death bed for BR media industry. Who else can send out DVD nationwide only Netflix so far and they are the one that can really promote dvd sales and rental. Screw a mass market and they usually will do so in return.