"Consumers are looking for movies, TV episodes, and other content â€” not user-made videos and YouTube material â€” when they sit down and watch TV."
No surprise there. When I'm BS'ing around at my desk on the computer I don't mind clicking a few random Youtube videoes. When I'm sitting on my couch relaxing, I want either a TV show or a movie. Press play, sit back (for 20 min - 2 hours, depending on the content), and enjoy. There is too much interaction with youtube and similar sites.