I don't quite understand why they can't have a tiered pricing structure, based on the needs of the customer. Premium membership gives premium content, it only makes sense. I know I would be quite willing to upgrade if it meant I would be able to stream more relevant movies. I currently have a Netflix account, but I'm quickly running out of content that I'm interested in, because much of what they have in movies is old. Of course, I'm Canadian, and I can't fairly compare what is available in the US, but that's another ridiculous issue in itself.