NEC lowers OEM price of 8x DVD-Dual burners

vbimport

#1

An interesting DigiTimes story:

NEC lowers OEM price of 8x DVD-Dual burners under pressure from Taiwan

NEC, the world’s largest producer of DVD burners in 2003, has reduced its OEM price for 8x DVD-Dual burners from US$110-120 at the beginning of this year to about US$95, according to Taiwanese manufacturers.

NEC, faced with increasing competition from Taiwan’s OEM makers, had little choice but to cut its price to secure OEM orders for 8x DVD-Dual burners from Dell, Hewlett-Packard (HP) and other international brands, the Taiwanese makers indicated. Taiwanese makers expect that, as OEM profitability is thinning, NEC will sooner or later follow Sony in stopping such production.