“asking the internet industry to try to understand why people use adblockers” What are they, bloody idiots? Everyone is beyond over-saturated with ADS. Internet, TV, radio, roadside billboards, signs, restrooms, sports fields, hand-outs, EVERYWHERE! Because of the overabundance of advertising, it’s becoming less and less effective as we learn to tune it out. The advertiser’s response to this is, of course, to increase their “exposure” by finding new ways to get their ads in our faces.Â
“Creating a balance between commercial profit and user benefit” If there were any such benefit to the user, the user wouldn’t be trying so hard to block them. The “benefit” is all in the advertiser’s double-speak mind to justify their intrusion into your life!