[QUOTE=StormJumper;2651678]Turning off the annoying Action Center warning messages may turn off the messages the user receives BUT does it stop the sending of the data and other personal info to Microsoft ?[/QUOTE]
Turning off Windows SmartScreen stops the transmission of data. Turning off the Action Center warning messages stops the operating system from nagging you about turning off SmartScreen.
This was one of the first things I did when I installed Win 8.
The data sent to MS is anonymous and used for statistical analysis of installed programs, not to compile an individual profile of each user. But even gathering this type of data may lead to privacy concerns, and puts Microsoft under the crosshairs for possible infractions of laws that have been and continue to be developed to protect online privacy.
I’ve no doubt the information could be useful to them in aggregate, but they are poking the wasps’ nest with this type of behavior.
But it is not intended for profiling on the individual level. There are many, many services online that do the same type of thing. Amazon, Steam, Yahoo…the list can go on for companies that do customer data collection. Putting it inside the operating system is what may drive the tin-foil hat brigade over the edge however.