How does distributing updates through the store help feature appear faster than through MS Update? It seems to me that this is a desperate ploy to force users to use the store.
I feel like I should mention that using an unpopular product like Edge to force users to use the store won't really make the store more popular. That's like saying "If you use the store today, you'll get a free hairball in the mail". People want a hairball almost as much as they want Edge... which is to say they don't want Edge (or the hairball ).