I think they should just skip the whole blu-ray till the next xbox. By then, blu-ray should be cheap enough to include. Also, if they really wanted to include it now, it should just be an add-on. Another note dealing with price would be if they include it built-in, then I guess they would have to sell it for $400 to compete with PS3. This would mean current xbox’s (including Elite) would have to be like $200 and $300. Which, wouldn’t be a bad move either, except they wouldn’t be making as much money.