I believe Discman is right, this DRM can be and will be cracked. In reality, I can't see this really taking off at the consumer level. However, for broadcasters, this might actually be a good tool. Aftterall, most hits are played so often that after a month, the listeners have had enough of the song (:g), so giving broadcasters month long rentals would probably work out great for them. For the general consumers, though, this service may work, if they set it up sort of like webcasting, in that you rent so many hours of songs of your choosing, it is D/L'd to your computer and you can listen through your 'puter (in random order) while you work for a month, rather than the online webcasters which companies frown on using because they eat up bandwidth. At the end of the month, you pick out another bunch of songs to listen to and so on. Just a thought.