Microsoft demonstrates interactive 'NUads' for Xbox 360 Kinect

Consumer Electronics
#1

Microsoft readies interactive ‘NUAds’ for Xbox Kinect.

[newsimage]http://static.rankone.nl/images_posts/2011/06/2MBW1x.jpg[/newsimage]Microsoft's controller-less motion control device Kinect may soon provide a novelty beyond substituting players' arms and legs for standard analog sticks and buttons. A trademark application originally made by the company on June 6th and upgraded on June 9th for the term "NUADS" describes the possibility of advertisements which can be interacted with via motion controls and voice.


Read the full article here: [http://www.myce.com/news/microsoft-readies-interactive-nuads-for-xbox-kinect-46647/](http://www.myce.com/news/microsoft-readies-interactive-nuads-for-xbox-kinect-46647/)


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#2

Microsoft demonstrates interactive ‘NUads’ for Xbox 360 Kinect.

[newsimage]http://static.rankone.nl/images_posts/2011/06/ZSCvj3.jpg[/newsimage]Microsoft's plan to leverage its Kinect peripheral for interactive in-game advertisements that Xbox players can control via voice or gestures is moving all ahead full. The hardware and software giant demonstrated NUads technology in action this week at the Cannes Lions International Festival of Creativity, promising advertisers the system would be ready to go early 2012.


Read the full article here: [http://www.myce.com/news/microsoft-demonstrates-interactive-nuads-for-xbox-360-kinect-47189/](http://www.myce.com/news/microsoft-demonstrates-interactive-nuads-for-xbox-360-kinect-47189/)


Please note that the reactions from the complete site will be synched below.
#4

Screw NUads, I want NOads!
If I’ve paid for the software it had better not include ANY advertising or polls.
What’s next, DVDs/Blurays with commercial breaks?
Sadly, the brain dead products of our education system
(you know the ones with ear buds epoxied into their ears, and their noses firmly glued to their iSomething) will probably find the concept “Neat”.

#5

If I flip it the bird and tell it to f**k off, will it do that?

#6

You can reach a lot of that by using selective DNS.

If I’ve paid for the software it had better not include ANY advertising or polls.
It’s the advertisement that pays for the product as well. Every bought a laptop these days?

What’s next, DVDs/Blurays with commercial breaks?
That’s already here. They are called Disney movies.

#7

This (interacting with ads) actually sounds decently interesting to play with, at least for the first time. After that, the novelty would probably wear off and I would be back to hating the ads like all other ads/commercials.