Though it has been a long time coming, managed copies of Blu Ray movies are being implemented on Dec. 4th, and as part of the final AACS licensing agreement, all companies that continue to produce Blu Ray movies will be required to support it.
No hardware exists today that can make use of it, so new players will be necessary. And as a final kicker, managed copies are not required to be free. You may get to pay for the movie twice if you want it backed up through the official means.
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