Hi Guys, thank you both for your replies. I did quite a bit of research into the possibility and I've come up with this solution:
I'm a webdesigner ... and I know Flash MX can call exe files ... SO, I plan on making an exe swf file, that will automatically start when the DVD is inserted into the drive.
The installation files of my programs are on the DVD as well ... and make the flash exe have links to each setup file on each program I have on the DVD.
Can ya understand that? Well, anyway ... that's my theory, I have yet to put it into practice ... but am working on it. I'm sure it's easy to find out how to make autorun.ini files for DVD's, I'll just do a search.