Macrovision Announces SafeDiscÂ® DVD-ROM Copy Protection at E3
Market Leading Technology for PC Games Protection Now Has DVD Signature
LOS ANGELES at E3, May 14, 2003 - LOS ANGELES at E3 - May 14, 2003 - Macrovision Corporation (Nasdaq: MVSN), the leading provider of copy protection and digital rights management (â€œDRMâ€) technologies, today unveiled its new DVD version of SafeDiscÂ® during the Electronic Entertainment Exposition (E3 Expo) at the Los Angeles Convention Center. SafeDisc-DVD protects DVD-ROMs from unauthorized copying.
SafeDisc is the most effective and widely used copy protection available for CD-ROMs, protecting over 70% of the top 20 PC games titles sold to retail in the United States, according to the NPD Techworld data for 2002. Once again demonstrating its industry leadership, Macrovision has extended the patented SafeDisc technologies for the growing DVD-ROM market to provide developers and publishers with a high level of copy protection for this higher capacity format.
The number of DVD-ROM games available is growing rapidly due to the popularity of DVD-enabled consoles such as the Xbox and PlayStation2, and due to the increasing use of DVD media for PC games. While the current version of SafeDisc-DVD is optimized for PC DVD-ROM drives, the same technologies can be used as a second-level copy protection enhancement to the proprietary copy protection and security features that are used by console games manufacturers.
Steve Weinstein, executive vice president of Macrovisionâ€™s Entertainment Technologies Group said, â€œSafeDisc provides the highest level of security against both unauthorized copying and hackers by effectively encrypting each title and incorporating a sophisticated digital signature. The widening availability of games titles on DVD-ROM is expected to provide a boost to the industry and fuel demand amongst consumers. Macrovision is pleased to extend our de facto industry standard software copy protection solution from CD-ROMs to the DVD-ROM format.â€
SafeDisc is a software-based solution that does not require any changes to the publisherâ€™s application code and is compatible with standard PC or Mac environments and CD/DVD-ROM hardware. It is comprised of authenticating digital signatures embedded on the disc, an encryption wrapper, and various anti-hacking technologies that secure the CD/DVD-ROM executable. The patented SafeDisc digital signatures are added to each original disc during the mastering/replication process and prevent copying by standard optical disc writers.
SafeDisc is comprised of three main feature-modules:
Â· An encrypted wrapper, using the industry-proven SafeDisc Toolkit.
Â· Anti-hacking software, which is added at the time of encrypting the application. This anti-hacking technology prevents hackers from de-bugging the software or reverse-engineering the product.
Â· A digital signature, which is added at the time of mastering and is required to decrypt and run the application.
With a number of security options available, depending on the requirements of the publisher, SafeDisc DVD is extremely flexible. It can be set up to require the original DVD-ROM be present in the DVD drive each time the main application is accessed, or for the DVD-ROM to be inserted after a specified number of days, at the discretion of the publisher. Alternatively, the configuration can be formatted to lock the application to a particular PC, so that the DVD-ROM is only required for installation.
Macrovision develops and markets digital rights management (â€œDRMâ€), copy protection and electronic license management (â€œELMâ€) technologies for the consumer software, enterprise software, home video and music industries. Macrovisionâ€™s copy control and DRM solutions for consumer software enable publishers to develop, distribute, and promote their products securely while facilitating flexible licensing options for consumers. Macrovision has its corporate headquarters in Santa Clara, California, with international offices in London, Frankfurt, Tel Aviv, Tokyo, Hong Kong, Taipei and Seoul. For more information, please visit www.macrovision.com.