The price of New Releases are where the studios want them, at least for now.. unless blu-ray players reach mass home penetration (which will never happen unless forced by the studios.. as in blu-ray only new releases) prices won't go down for the new stuff.. and blu-ray only new releases are liable to cause a backlash in consumer support that will send even more delving into the world of pirated products or illegal downloading.
FACT: The average consumer could care less about blu-ray and are perfectly fine with standard DVD.. those who want quality that is a little bit better than DVD are fine with upscaling players. These are the ones who have looked at blu-ray and said "I could really care less about having a hairs difference in quality" and have ZERO interest in adapting to the format... unfortunately for the studios and those who continue to hope for mass penetration.. it's the MAJORITY of DVD owners, and nothing can be done to change their minds. It's not like the night and day difference of the VHS to DVD choices people could make.. more like the choices people had when it was VHS or Laserdisc... even though Laserdisc was the better quality format.. it was never accepted by the masses and only served the movie aficionados out there..
While everyone who likes blu-ray likes to think it's the greatest thing since sliced bread.. in reality they are a very small group and supporters of what has become this generations Laserdisc...
Sorry, but there is just simply nothing you can do to change it.
The next dominating format still is on the horizon... when it comes you'll know, and it won't be a disc based format, it won't be a online download only format, it will be some form of packaged media (to be successful). I don't know what it will be, but blu-ray it's not.