I think that this technology is a great idea. Of course it is from a pirating point of view, but I also mean for the industry. The reason why Divx failed was because you needed a special DVD viewer in order to view them. Who would go out and buy one of these if they already had a DVD player? If these DVDs work on the current players it will be great. They could the DVDs all over the place, in Kmart, in Cosco, etc… Think about it, they put a few of the latest movies on the counter where you check out. While you are waiting to check out you remember that the movie is a good movie, and look at the price tag which is $3. I know I would buy it. Who really watches a movie over and over again? My favorite movie is Gladiator, I’ve seen it 4 times. So if they make a decent amount of rewatchabilities , I think it can succeed. And if you really think the movie deserves to be watched over and over again, well buy it and then pirate it, but most of the movie I BUY only get watched twice or less. I guess they are compromising between our requests and theirs. We want cheaper DVDs/music cds, and they are partially giving them to us. How long does it take you guys to rip a movie to your HD and convert it to an MPEG? 4-6 hours or even more? Who wants to go through this hassle, AND buy a cd when they could just put a couple of bucks out?