I don’t understand why the FTC always settles with mega-corporations in the first place. They always pay a few million (which, as @aztekk already pointed out, is much less than what the crime earned the company in the first place), and promise to never ever do it again. And guess what happens? The entire industry starts doing it, whole lobbying/bribing the government, and sending their puppets in the mainstream news to attack anyone who doesn’t like whatever they’re doing.
Why not prevent these all-too-common scenarios by sending the psychopaths responsible to prison? That would solve many of society’s problem, and prevent countless more. Nothing sends a sociopath a strong message like seeing their fellow buddies rotting behind bars.